Empowering Communities Through Hemp Education

Our Strategic Goals

Real Solutions That Empower People and Build Community

Grow Our Community

Build a strong team of volunteers and supporters to help with builds, events, and outreach.

Build Homes and Teach Skills

Use Hemp-Lime to create shelter while teaching hands-on building and DIY skills to people in need.

Work with other organizations to bring hemp-based housing to more communities.

Partner to Expand Our Impact

Our Core Values

Dignity Through Shelter
We believe a home is the first step to healing and reclaiming one’s confidence.
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Sustainability by Design
We utilize carbon-negative materials, such as hempcrete, to construct a regenerative future.
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Empowerment Through Education
Our hands-on programs teach practical skills that promote independence and purpose.
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Community-Powered Impact
Volunteers, veterans, and people in recovery work side by side to build and rebuild lives.
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Compassion in Action
We serve with empathy, inclusion, and respect for every person’s journey.
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Meet Our Dedicated Team Members

At Hemp Town On Main, we're a passionate team of educators, builders, and visionaries working to unlock the full potential of industrial hemp for people and the planet. United by a shared commitment to sustainability, housing justice, and regenerative solutions, our team brings decades of experience in construction, communications, agriculture, and nonprofit leadership.

From hands-on workshops to hemp-lime housing projects, we’re dedicated to empowering communities with the knowledge and tools to build a more resilient future—together.

Greg Flavall is a pioneering figure in sustainable construction, renowned for his work with industrial hemp as a transformative building material. Born in 1959 in New Zealand, Greg's family immigrated to Vancouver, Canada, where he pursued a career in construction, mastering various facets of the trade. He later moved to California, co-owning a general contracting company specializing in residential builds and remodels.

In 2005, Greg's trajectory shifted after reading a friend's doctoral thesis titled “HEMP – The Miracle Plant of the Future,” sparking his passion for hemp-based construction. This led to the co-founding of Hemp Technologies in Asheville, North Carolina, in 2008, alongside his long-time building partner, David Madera. Together, they constructed the first permitted hempcrete homes in the United States, utilizing breathable, all-natural materials. Their success extended internationally, including building the first hemp house sponsored by the Canadian government and promoting alternative building methods in multiple countries.

Greg's expertise encompasses the entire industrial hemp lifecycle—from seed genetics and cultivation to processing and sustainable construction. As the founder of HT Global, he offers comprehensive training and consulting services in hemp agronomy, extraction, and building applications.

A passionate educator and speaker, Greg advocates for "Universal Design" and "Future-Proofing" in housing, emphasizing "Aging-in-Place" solutions and passive income opportunities through sustainable living spaces. His initiatives aim to address the affordable housing crisis by promoting eco-friendly, energy-efficient homes.

Beyond his professional endeavors, Greg is a qualified chef and enjoys playing the Scottish bagpipes, golfing, fishing, and spending time with his family.

Currently, Greg serves as the President of Hemp Town On Main, Inc., a 501(c)(3) nonprofit organization dedicated to hemp education and the development of affordable, hemp-based housing solutions.

Greg Flavall

Founder & President

Eviane Ita is a founding board member of Hemp Town on Main, a 501(c)(3) nonprofit where she champions hemp innovation, agronomic education, and regenerative solutions to support the future of sustainable industry and community revitalization. With over 20 years on a plant-guided path, she brings deep experience in hemp and cannabis genetics, large-scale horticulture, and biologically driven farming systems.

She also serves as vice president of Hemp Technologies Global, a net-zero solar-powered manufacturing facility specializing in the white and private label arm of the company, with a focus on cannabinoid ingredient innovation. She leads product and brand development for both emerging and established companies, guiding clients through formulation, positioning, and market entry. Her work supports partners across the global hemp supply chain with scientific precision, regulatory expertise, and ecological responsibility.

Eviane is part of the horticulture faculty at Oaksterdam University, where she teaches organic cultivation, sustainability, genetics, and scaled agricultural systems. Her instruction is grounded in decades of hands-on leadership, including directing award-winning regenerative farming operations and managing scaled propagation systems using Ellepot technology. Her training includes a permaculture design certification, advanced coursework in integrated pest management (IPM), and applied expertise in land-based production systems. Her ongoing study of botanical science, cannabinoid chemistry, and herbal traditions through apprenticeship with Indigenous healers informs her approach.

Eviane has led breeding initiatives focused on genomics, agronomic performance, and cultivar diversity. She consults for farmers through her work with Breeders Best, a platform helping growers protect and license their unique plant IP. She is also a founding board member of the Ethical Data Alliance, a 501(c)(3) nonprofit developing open-source, ethics-based blockchain systems that promote transparency, decentralized storytelling, and equity in plant-based industries. She also served as a host on The Dank Hour podcast, facilitating industry dialogue around cutting-edge cannabis science.

Having homesteaded an 82-acre farm and contributed to the development of a 600-acre hot springs eco-village project, Eviane’s work integrates systems thinking, long-range planning, and hands-on stewardship. Whether developing products, land, or people, her guiding belief remains that plants are among our greatest teachers—and that the future of medicine, materials, and healing lies in their intelligence.

Eviane Ita -

David E. Bright is a seasoned CFO and strategic advisor with over two decades of experience driving growth, profitability, and operational efficiency across diverse industries, including logistics, cannabis, real estate development, and manufacturing. As founder of Bright Future Advisors, Inc., he provides high-impact CFO consulting services to private and public companies, specializing in financial modeling, strategic planning, and investor relations. David currently serves as the CFO for Great Harvest Logistics, LLC; KONV, LLC; NV Farms, LLC; and HT. Global, Inc. He is a CPA, a Series 65 Registered Investment Advisor, and holds real estate and mortgage broker licenses. His leadership is grounded in a hands-on, analytical approach that consistently delivers measurable business results.

David Bright - CFO

Thatcher is a solo entrepreneur and the founder of HereTogether.io, a boutique agency specializing in digital marketing, branding, and communications for mission-driven organizations. He also leads EatMoreHemp, a hemp foods advocacy campaign focused on public education around the nutritional and environmental benefits of hemp.

With years of experience as a speaker and educator in the hemp space, Thatcher brings a deep passion for sustainability and regenerative solutions. At Hemp Town On Main, he supports digital strategy, storytelling, and community engagement helping to amplify the mission and reach of the organization.

Thatcher Michelsen

Advisor - Digital Strategy & Communications

Driven entrepreneur and active outdoor enthusiast with a focus on sustainable materials, healthy living and businesses that promote positive social, environmental and economic impact.

Passionately involved in the US hemp fiber industry for over eight years researching novel fiber processing methods and innovative product applications. Traveled globally in research of hemp processing technologies, material/product innovations so we can expedite the reintroduction of the greatest agricultural resource to the United States since its legalization in the 2018 Farm Bill.

Ryan Doherty

Advisor - Outreach, Sourcing, and Processing

Hemp Town on Main transformed my understanding of sustainability. Their hands-on education and innovative eco-village models truly empower communities and inspire change.

Sarah J.

★★★★★

Our Location

Hemp Town on Main is dedicated to empowering communities through hemp education and sustainable solutions for housing and food sovereignty.

Mailing Address:

Hemp Town On Main, Inc.
1215 Stowe Avenue
Medford, Oregon 97501

Phone:

1-530-475-4833

Hours:

9 AM - 5 PM

The Rogue River. Courtesy of Travel Medford.

Hemp Education Gallery

Building with hemp is a joy not a chore, we always have a blast at our hemp build workshops!